To create a stunning VIP dining destination to compete with the newly consructed Resorts World 500 yards away.
We re-branded and re-named the restaurant in a simple, contemporary, typographic style that says premium dining.
Our insights led us to a path full of interior glamour and showbiz excitement. We created talking points throughout the space – with inspired interior and graphic design, celebrating ‘showbiz’ and ‘wow factor’. This provided a unique hook that only the star-studded Genting Arena could authentically communicate.
Our stunning feature graphics compliment the environment with beautiful, stylised imagery. The champagne / gold colour scheme fits with the interior design rules, promotes glamour and a feeling of excitement.