nec birmingham

lakeside restaurant

our brief

To create a stunning VIP dining destination to compete with the newly consructed Resorts World 500 yards away.

We re-branded and re-named the restaurant in a simple, contemporary, typographic style that says premium dining.



Our insights led us to a path full of interior glamour and showbiz excitement. We created talking points throughout the space – with inspired interior and graphic design, celebrating ‘showbiz’ and ‘wow factor’. This provided a unique hook that only the star-studded Genting Arena could authentically communicate.

Our stunning feature graphics compliment the environment with beautiful, stylised imagery. The champagne / gold colour scheme fits with the interior design rules, promotes glamour and a feeling of excitement.

 © Atlantic Design Group Ltd. 2020.
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