NEC - Genting Arena

  branding | graphic design | interior design | drawing pack | project management | installation

our brief

create a stunning VIP dining destination to compete with the newly constructed Resorts World 500 yards away

we re-branded and re-named the restaurant in a simple, contemporary, typographical style that says premium dining.

before

Before

Our insights led us to a path full of interior glamour and showbiz excitement.
We created talking points throughout the space – with inspired interior and graphic design,
celebrating ‘showbiz’ and ‘wow factor’.
This provided a unique hook that only the star-studded Genting Arena could
authentically communicate.

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Atlantic Group, The design Warehouse, Ryelands Business Park, Wellington, Somerset, TA4 9PZ

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